Category Archives: Small Business Advice

7 Ways to Get Clients Online

7 Ways to Get Clients Online

“Getting clients online” is the holy grail of most coaching and healing businesses. Since the online world changes every few months, what worked to get clients online just a few years ago is no longer effective. Check out these 7 strategies to find your ideal clients, online! 1) Have a clear offer and consistent message,Read More

[Checklist] 5 ‘Must-Dos’ for a Client-Attracting Website

[Checklist] 5 ‘Must-Dos’ for a Client-Attracting Website

I was talking to a transformational entrepreneur a few days ago – I’ll call her ‘Julie’. Julie is smart, has studied marketing, and gets great results for her clients. The only problem? Not enough clients. (Sound familiar?) While I was chatting with her, I took a look at her website. It was missing ALL 5Read More

Can you offer transformation if you’re not perfect?

Can you offer transformation if you’re not perfect?

One of the biggest fears I’ve run across, for myself and clients, is the fear that as I build a business by helping others improve or succeed, my own shortcomings will be revealed. After all, I’m not perfect. (Not even close!) There are a few very good reasons why you should start offering transformation whenRead More

5 great lead magnets (freebies) to attract clients

5 great lead magnets (freebies) to attract clients

  My clients often ask me what the best type of freebie is. Like so many questions in business, the answer is… it depends. Here are 5 of my favorite types of lead magnets (freebies) and how to decide which one is right for you:        1. Assessment or Quiz People love toRead More

Are you making this big pricing mistake?

Are you making this big pricing mistake?

One of my clients shared with me the other day that she was creating a new program. The program sounded great, and I asked her the price. “$6000,” she said. Nope. Bad idea. (And not because it should be “$5997”) The reason this is not a good price is psychological. The program is six monthsRead More

what to do when your to-do list is too long

what to do when your to-do list is too long

Ever have one of those days? You keep adding to your ‘to-do’ list until suddenly there’s no way that you could get all that done by 2027, much less today or this week. Too much to do, and overwhelm about it, is one of the biggest problems entrepreneurs face. Here are some of my favoriteRead More

Figuring out a refund policy

Figuring out a refund policy

It’s never fun to be asked for refunds. It’s a tough conversation, right up there with ‘what’s in your will’… but I’ve got the courage to talk about it if you do 🙂 It’s much easier to handle the conversation if you have a policy in place. Policies should always be developed outside of anRead More

How do you follow up after networking?

How do you follow up after networking?

After a networking event, do you know how to follow up? (Hint: collecting everyone’s cards and putting them on your email list is a no-no 🙂 Of course, I’m sure you wouldn’t do that, but knowing what to write in an email can be challenging. Here are some suggestions, and a sample email that youRead More

Feel like you’ve tried everything?

Feel like you’ve tried everything?

There’s a story that’s told about Tony Robbins. A man stood up in one of Tony’s workshops and said ‘I’ve tried everything to grow my business, and it’s just not happening. I don’t know what to do!’ To which Tony replied… “OK, so tell me the first 20 things that you’ve already tried.” The manRead More

What do you offer when price is an issue?

What do you offer when price is an issue?

I’m a big fan of offering clients a high-value, high-ticket package. My favorite form of this is to create a ‘Signature System’, which is a collection of training and private time, using your best gifts to serve your clients. Usually Signature Systems are offered with a price tag from $2,000 – $10,000. But what do you doRead More