Category Archives: Marketing and Sales

7 Ways to Get Clients Online

7 Ways to Get Clients Online

“Getting clients online” is the holy grail of most coaching and healing businesses. Since the online world changes every few months, what worked to get clients online just a few years ago is no longer effective. Check out these 7 strategies to find your ideal clients, online! 1) Have a clear offer and consistent message,Read More

[Checklist] 5 ‘Must-Dos’ for a Client-Attracting Website

[Checklist] 5 ‘Must-Dos’ for a Client-Attracting Website

I was talking to a transformational entrepreneur a few days ago – I’ll call her ‘Julie’. Julie is smart, has studied marketing, and gets great results for her clients. The only problem? Not enough clients. (Sound familiar?) While I was chatting with her, I took a look at her website. It was missing ALL 5Read More

5 great lead magnets (freebies) to attract clients

5 great lead magnets (freebies) to attract clients

  My clients often ask me what the best type of freebie is. Like so many questions in business, the answer is… it depends. Here are 5 of my favorite types of lead magnets (freebies) and how to decide which one is right for you:        1. Assessment or Quiz People love toRead More

Are you making this big pricing mistake?

Are you making this big pricing mistake?

One of my clients shared with me the other day that she was creating a new program. The program sounded great, and I asked her the price. “$6000,” she said. Nope. Bad idea. (And not because it should be “$5997”) The reason this is not a good price is psychological. The program is six monthsRead More

How do you charge for transformation?

How do you charge for transformation?

How you price your transformational services is one of the toughest questions a coach, healer or expert has to answer. And a lot of pricing comes from fear. Fear of charging too much. Fear of being seen as greedy. Fear of losing a potential client who ‘can’t afford it.’ Fear of not making enough. FearRead More

How to SUCCESSFULLY market and sell transformation

How to SUCCESSFULLY market and sell transformation

Have you ever struggled with trying to explain to people what you do? If you’re selling widgets, it’s not that hard. (Of course, the widget-sellers aren’t reading this blog.) In this article, I’m going to share with you the two different ways to SUCCESSFULLY market and sell transformational offerings like coaching, healing, consulting, and training.Read More

Are marketing tactics ethical?

Are marketing tactics ethical?

I’ve probably opened up a can of worms with the question ‘Are marketing tactics ethical?’ Most of the heart-centered entrepreneurs that I know HATE marketing tactics. And frankly, some of the tactics out there really annoy me. Here is one: “Only 11 left…” of a digital product. Really? Last time I looked, we had noRead More