Tag Archives: marketing

Are marketing tactics ethical?

Are marketing tactics ethical?

I’ve probably opened up a can of worms with the question ‘Are marketing tactics ethical?’ Most of the heart-centered entrepreneurs that I know HATE marketing tactics. And frankly, some of the tactics out there really annoy me. Here is one: “Only 11 left…” of a digital product. Really? Last time I looked, we had noRead More

No Pushy Marketing!

No Pushy Marketing!

Don’t you hate pushy marketing? I know I do. Unfortunately, some of the most heart-centered men and women entrepreneurs I know engage in a type of pushy marketing and don’t even know they’re doing it!Read More

Declaring your tribe

Declaring your tribe

One of the main differences between a transformational BUSINESS and a transformational hobbyist is that the business owner has declared a Tribe. A Tribe is a specific group of people you serve, who have a specific problem to which you provide a solution.Read More

What to do if you hate marketing

What to do if you hate marketing

I remember a time, just a few years ago, when calling someone ‘a good marketer’ would have been an insult. I associated it with being ‘pushy’ and ‘inauthentic’ and ‘inconsiderate of the needs of others.’ I have a new idea now for transformational entrepreneurs, because in order to make a difference in the world, theyRead MoreRead More

The four most dangerous words

The four most dangerous words

One of the things that I’ve learned about business concepts, particularly marketing and sales ideas, is that you have to hear the ideas more than once before you really understand them. At Transform this past weekend, I spoke about the three levels of knowledge. They are: Level 1 – New information – this is informationRead MoreRead More

Sales are Sleazy

Sales are Sleazy

If marketing is bad, sales are worse. If marketing is sleazy and manipulative, sales is pushy, self-serving, inauthentic, and downright unethical. But without sales, there is no business. How do we reconcile these? If only there was a way for sales to be the hero of the story. It’s OK for us to fall inRead More

The one sure-fire marketing answer

Have you been looking for the one sure-fire marketing answer? I know I’ve spent a lot of time looking for that! You may be wondering – is it social media? Blogs? Networking events? Videos? I did actually find the one sure-fire marketing answer – but it wasn’t what I expected. Here’s a video to helpRead More

Live Events – Should you go to them?

Going to conferences, workshops, and other live events can feel challenging. They take planning, time, energy and money. So why not stay home? In these days of virtual classes, social media connections, and video introductions, do we really need to get there in-person? I believe that live events are a vitally important part of growingRead More

Two questions to help you make more money

I’ve been getting lots of emails lately from people who say ‘I want to build this business. I really do! Whatever I’m doing isn’t working, the money just isn’t there. Can you help me?’ And then they go on to tell me things that they’ve tried that haven’t worked. This is much more firm languageRead More

Keys to getting more clients to say ‘Yes’

When you’re a heart-centered service provider, having sales conversations often feels slimey, sleazy, and pushy. But there is a way to have sales conversations that empowers your prospective client, so that they are more likely to do business with you, and even if they don’t, they’ll love you and recommend you to others. (How greatRead More