Recently the movie phenomenon ‘Avatar’ broke all the records to become the highest-grossing movie of all time. It did this in an incredibly short period of only six weeks. For those who haven’t seen it, it’s a visual feast (especially in 3D) with a rich, moving storyline. This movie could not have been made even five years ago – it relies on technology that simply wasn’t available then. What I love about it, in addition to the marvelous visuals, is that it has some important themes: That we are all spiritually, energetically connected to each other and the earth, and that it’s wrong and ultimately deadly for everyone to interfere with that connection.
You may see ‘Avatar’ as only entertainment, having nothing to do with your business, but I believe there are huge lessons that we can learn from this.
(1) The reason that Avatar is so successful has little to do with the themes I mentioned. It’s because it’s REALLY cool to watch.
(2) Even though it’s the 3D that got people to the theaters, all of them walked away having absorbed those important themes on some level.
Have you ever heard the saying ‘Sell them what they want, so you can give them what they need?’
If you’re trying to ‘sell’ (market, offer) people what they need, you’re in for a long, unprofitable haul. Because you’re not speaking their language, you’re speaking your language. When you’re selling (marketing, offering) what they want, you’re speaking THEIR language. And they’ll listen.
Even if you throw in a little (or a lot) of what they need after the sale.
In order to sell them what they want, you need to listen to them, to be aware, to be tuned into what they are thinking, feeling, and believing.
In ‘Avatar’, the greeting is ‘I see you’, which means far more than just a visual confirmation. It’s more like the greeting ‘Namaste’ – the divine in me sees and honors the divine in you. Acknowledging all that is there, being aware of it, receiving it, being open to it.
If you could ‘see’ your clients like this, what do you think would happen to your sales?
Maybe ‘Avatar’ is just a movie. Or maybe it’s a brilliant illustration of how to treat our customers, our colleagues, and our world – wrapped in a way-cool package.
Over the next month, do everything possible to truly listen, be aware and be tuned into what your clients are thinking, feeling and believing. Take note of your sales before the change, and after. Let me know if you notice an increase in your sales by emailing me at Pamela@MakeYourSuccessEasy.com!
Tapping Tips: ‘Seeing our clients’ for better sales
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