When I talk to my clients about social media, the reactions are all over the map. Some love it and use it, some groan, and some just admit that they are confused by it. But social media is an important part of building your transformational business, so you’ll want to put it on your ‘must do’ list of business activities.
Here are some tips to make it easier:
- Remember that it’s social first. Seek to connect with people, be helpful and friendly. Just like relating to people off-line, a helpful, cheerful attitude makes people remember you – in a good way.
- Contribute to and comment on other people’s posts. In Facebook, this is a comment. In Twitter, you can re-tweet (RT), or pass on what others have said, with a comment if you have the space. This is just good etiquette. Some helpful resources for understanding social media etiquette are http://tinyurl.com/ylhrp2c and http://tinyurl.com/y4l98nd.
- Use social media to post information about your events. You can create an event on Facebook, and send a notice about it to your friends. You can use Twitter to tweet a link to a sign-up page for a teleclass or program, and you can send an invitation using Linkedin to any event.
- Set a time limit, such as 10 minutes once or twice a day to get on, check what’s happening, and post and contribute. Spending hours and hours on social media, unless it’s your specialty, can interfere with your other business activities.
- Set up an automatic feed from your blog posts to social media, so your information automatically gets shared without you doing it manually.
- You can set up automated posts, or have your VA or assistant do this, so you maintain a constant presence with things such as inspirational quotes, links to your or other’s blog articles or videos, or other helpful tips. It takes some of the pressure off if regular posts are coming from an automated source. To set up automated posts, use FutureTweets.com, Hootsuite.com, SocialOomph.com, just to name a few. You’ll still get on and post personally, but this expands your influence (and perceived helpfulness) without expanding your time invested on a daily basis.
- Have fun! Be sure to mix up the personal and professional posts, and don’t be afraid to let your personality show. People want to know who YOU are, and social media is a perfect way to help them do that.