“Getting clients online” is the holy grail of most coaching and healing businesses.
Since the online world changes every few months, what worked to get clients online just a few years ago is no longer effective.
Check out these 7 strategies to find your ideal clients, online!
(I’m sharing LOTS more of these on a new training “Attract Ideal Clients Online”. Grab your seat now.)
1) Have a clear offer and consistent message, and put it everywhere!
Online, people can’t see your charisma or get your passion. That makes it essential that you have a crystal clear message about the transformation that you deliver. You should include this message
A.) On your website
B.) In the signature at the bottom of your emails
C.) When you make an online post (more about that later!)
D.) On your Facebook or LinkedIn page
If you’re looking for help on how to clarify your message, check out my brand-new training Attract Ideal Clients Online (yep, it’s free!)
2) Write in an online forum.
When you have a clear target market, you can go where your ideal clients are gathered. This is true online as well as offline! What are the forums that your ideal clients are reading? Can you be helpful on that forum?
Most forums don’t allow you to post ads for your services, but if you’re in a forum, you can offer helpful suggestions to your ideal clients, with no attachment. Some people will message you and ask for more information about what you do.
This is particularly true if you have a signature that includes your expert title, like ‘Sally Jones, Relationship Expert’.
3) Start a FB group.
If you have a particular expertise, why not start a Facebook group around it? You can begin attracting your ideal clients, and show them your expertise. Whether you get clients directly from the group, or whether you eventually run advertising to the group, you’ll have a group of eager, interested people that you can find 24/7.
This is a time investment, because you want to monitor and encourage connection between your group members. Praising the posts and suggestions of others helps to make people feel welcome, and it encourages them to post more.
4) Reach out on LinkedIn.
Your ideal clients may or may not be on LinkedIn, but it’s a great connection platform. One of the ways to reach out on LinkedIn is to look for people who may be referral partners of yours; in other words, they know and do business with your ideal clients, but you’re not a direct competitor of theirs. As an example, if you do skin care, and you find an image consultant on LinkedIn, you may be able to form a referral partnership.
Reach out and suggest a ‘virtual coffee’ where you meet for 15 minutes, usually over the phone or Skype, to discuss how you can support each other’s business goals.
Here’s a great opening script for a virtual coffee:
“Thank you for taking the time to connect with me! What I’d love to do is to have you share who your ideal client is, your biggest business goal in the upcoming year, and then what you believe would be helpful to achieve that goal. That way I can see if there is anyone I can refer to you, or any other way that I can support you in that goal.
Then I’ll share the same with you, and see if you know anyone that I can support. Does that work for you?”
5) Do a Facebook LIVE.
Facebook LIVE is hot right now, and lots of people are jumping in. It’s easy to do, since it just takes an iPhone (although a small tripod that costs about $20 can help). The advantages of Facebook LIVE are:
A.) It allows people to see you on video, so they know you better
B.) You get practice being articulate on video
C.) Facebook loves Facebook LIVE, and tends to show your video to more people
D.) The video is automatically saved for future viewers.
There is also 3rd party software that allows you to schedule a Facebook Live in advance, and run it from your computer rather than your iPhone. Some examples of these softwares are OBS(Open Broadcaster Software), or Wirecast.
6. Ask for referrals via email.
Asking for referrals scares many people, because it feels like begging. This is not true when you have valuable gifts to share! Instead, think of it as providing a service.
Write to your friends, colleagues and acquaintances and ask for referrals. Here’s an example of how you could do it:
(Start with something personal – the last time you saw them, etc.)
I’m really excited to share with you that my business helping (target market) achieve (benefit) is making a difference in people’s lives!
I’ve created a new gift called (name of free article, ebook, or free session, etc) that I know will help people who struggle with (main problem you help solve.)
Who do you know who might benefit from this? Could you introduce us via email?
I know you’re busy, so if I don’t hear back from you, I’ll check back in a couple of days.
Thanks in advance for helping me to help more people.”
7) Boost a post on Facebook.
Facebook ads are all the rage right now, and I’m a big fan of them. But they can cost you lots of money with few results, unless you know exactly what you’re doing. (You can get some Facebook tips here.)
A simple way to get into Facebook advertising is to write a weekly blog that gives great content about your message, and then ‘boost it’ on Facebook so more people see it. It costs only a few dollars, and it gets the most important thing out in the world – your message.
Don’t try all the strategies at once, but choose one or two that you want to explore. Whichever one of the strategies you choose, the key is to be consistent, and give a focused effort before evaluating results.
If you’re planning on getting clients online, you’ll want this to grab a seat TODAY to this free training: Attract Ideal Clients Online.