The 4 Distinct Brand Flavors

The 4 Distinct Brand Flavors

The 4 Distinct Brand Flavors (and how to use them to create an irresistible brand) Remember when you were a kid, learning about the 4 basic flavors – sweet, salty, bitter, and sour? Everything you ate fell into one of these 4 categories – and you could tell them apart...
4 Steps to Managing Difficult People (yep, even clients)

4 Steps to Managing Difficult People (yep, even clients)

4 Steps to Managing Difficult People (yep, even clients) Have you ever had a difficult client? You know… someone who made an unreasonable demand or was snarky or upset. Did you get triggered and feel afterward like you didn’t handle it effectively? Or did you...