It’s important as you create your business that you see yourself as strong, capable, independent, and powerful. However, sometimes in a rush to create these beliefs about ourselves we fall into the ‘Fallacy of the Lone Ranger.’ Solopreneurs, especially transformational entrepreneurs who are service providers, are particularly prone to this.
Do any of these sound like you?
1) I create my own website, answer my own phone, handle all customer issues, do my own books, etc., etc.
2) I don’t really need the help of people who are working at my level. While I could use some high-level information, connecting with people at my level just isn’t helpful.
3) I’d love to have more support in my life, but I don’t know where to find it, and I’m afraid to hire people.
4) My family and friends love me, but they just don’t get the entrepreneurial lifestyle, and what I need to do to succeed.
You may only be living in part of the fallacy, or you may have the full-blown ‘Lone Ranger Syndrome.’ Ironically, the more capable you are, the more likely you are to believe that you can do it all yourself. This will actually hold you back from building your business as quickly as you may want.
Regarding doing everything yourself: When I started my business, I already knew how to code in HTML (a language used to create websites.) Now, I wasn’t great at it, but I was good enough to create some pages for teleclasses, and add new pages to my website. This took far too much of my time, and actually held me back from working in my area of genius (coaching). Whenever you’re working outside your area of genius, you’re cutting your income. Instead, invest in having someone else do that work, and use the time you save to generate more clients.
Regarding getting support from other transformational entrepreneurs: connecting with other people who know what you’re going through is SO important. They can offer support when you stumble, helpful hints as you try new things, and be cheerleaders when you’re ready to celebrate. It’s also important, though, not to rely entirely on people at your level, but to receive guidance and support from someone who’s ‘been there, done that’ so you don’t repeat others’ mistakes, and you can shorten your learning curve.
Using the four statements above, look at the parts of your business that are suffering from ‘The Fallacy of the Lone Ranger.’ Make a plan to get the support you need, whether it’s from service providers or colleagues, so you can accelerate your success!