The Most Important Task in Your Business

If you’re in business for yourself, you’re in sales.

I remember when one of my mentors said that to me for the first time. I wanted to cry. I wanted to be a coach, not a salesperson! I was upset because I had the common, garden-variety view of sales (that they’re sleazy), rather than what sales could become in the hands of a transformational entrepreneur.

  • Attracting clients.
  • Opening up possibilities.
  • Making a difference.
  • Creating transformation.

If you don’t like the term sales, use a difference term. But attracting clients is more important to your business than what you do IN your business.

If that seems cold, or non-transformational, you can also look at it this way:

A diamond hidden in the ground is not sparkling for anyone.
A well that is untapped is not providing anyone with water.
Your skills, no matter how powerful, don’t make a difference if you’re not using them.

When you share what you do with others, you provide transformation just in that sharing. Some won’t be able to hear your message. Some will choose to work with you. Some may go on to work with others.  And lives will be transformed from your sharing.

When you invite people to work with you, you provide transformation just in that invitation. Some will say no, some will say yes. And lives will be transformed from your invitation.

Next time you’re lamenting the need for ‘sales’, remember – you’re in the transformation business. Bring that to every activity in your business, including sales and marketing, and you’ll be living with more passion, more purpose, than you ever have before.

Oh yes, and you’ll get more clients and make more money.