I remember a time, just a few years ago, when calling someone ‘a good marketer’ would have been an insult. I associated it with being ‘pushy’ and ‘inauthentic’ and ‘inconsiderate of the needs of others.’
I have a new idea now for transformational entrepreneurs, because in order to make a difference in the world, they need to get the word out about what they do. But if you hate marketing, and you’re not very good at it (how many people are good at something they dislike?) it’s very hard to let people know about what you do.
Here’s the new idea: Being a good marketer means that you’ve done the internal work that’s necessary to easily share the transformation you provide.
That puts everything in a different light, doesn’t it?
If you’re feeling like you still hate marketing, let’s break it down and see where the challenge is. Because the truth is that you have to market (share what you do) in order to build a successful business (transform lives).
Here are the questions to ask yourself:
1) What do I believe about marketing? Do I feel like marketing is sleazy and pushy?
2) Am I afraid of what others will think of me if I market?
3) Am I concerned that I’ll fail if I try to market?
Let’s address these with a tapping routine. Tap each point as you say one of the phrases below. (Need some guidance on tapping? Go here.)
Even though I hate marketing I feel like
I’m being pushy
Especially when I’m marketing my own offerings
I’d like to find another way to feel.
I don’t want people to think I’m sleazy
I don’t want them to think I don’t care
I do care, very much, about making a difference.
I’m also afraid
That if I start to market
Nothing will work, and I’ll feel like a failure.
I wonder if it’s possible
That I’m focused on the wrong thing.
What if I focused on making a difference in the world?
In order to make a difference, I have to share what I do.
Otherwise, no one will ever know about it
And people will not be helped.
I don’t want to create that situation.
I choose to focus on the difference that my work makes
I choose to care more about the people that I can help
Than about my own fear of what others think of me
I choose to focus on bringing transformation to the world
In the unique way that only I can.
When I share that, I provide a service to the world.
I don’t know if I can call myself a good marketer yet
But I’m open to the possibility
That I can at least be an excellent sharer.
And when I offer what I do I make a difference.