As you work to market your business, there are distinct phases to the work.
At first you create your business name, your brand, and your marketing message. Maybe you’re working on a book. Although you may struggle with it, there is satisfaction and safety in doing it. Why is that? Because getting it done is all under your control. At the end, you can point to a fancy new logo, pages of marketing copy, a completed manuscript, and feel like you’ve really accomplished something.
And you have! Getting those things clear is an important part of doing business.
But it’s not the same as getting clients. To do that, you have to get out there. Talk to people. Find opportunities to network and connect. Locate places to speak, and ask for the audience. Then you have to have sales conversations, and some people may say ‘no’. In fact, some SHOULD say ‘no’ – if everyone says ‘yes’ to you, you’re not playing big enough, or charging enough. But you have to deal with the feelings of rejection.
It’s so much easier to just work on something that’s within your control, isn’t it? Something that will give you that feeling of accomplishment without the scary part of asking for business.
Are you feeling that desire to retreat to something that’s in your control?
Don’t do it. You’ll feel better in the short-term, but you’ll sacrifice your long-term success, and you’ll probably sacrifice your short-term cash situation, too. You can’t make money or get clients working on the things that are in your control.
So let’s identify what you CAN control, to help quiet the challenges.
1) You can control the actions you take, by getting out and marketing, sharing, and having sales conversations. Although your results may vary, you can continually take action, get feedback, and tweak your actions. That’s powerful.
2) You can control your emotions (to some extent) when you use powerful modalities like EFT tapping. If you’re paralyzed with fear, or so upset that you don’t want to do anything, you can’t move forward to success. Taking some time to calm the challenging emotions. You don’t have to eliminate them entirely to take action, although the more confident you are, the faster you’ll move.
3) You can control what you say. Not complaining, finding empowering interpretations of events, and continuing to affirm your commitment to success will keep your attitude and energy elevated, so you attract more great people.
In order to run a successful business, you have to continually operate in areas that you can’t control. Be clear on what you CAN control, do that, and don’t worry about the rest.